What Makes Benjamin Moore Paint Your Better Option?

Our commitment to research and innovation has led us to many industry firsts. • The first eggshell interior finish – 1972 • The first Computer Colour Matching System – 1982 (now an industry standard) • The first pearl interior finish – 1988 • EcoSpec®, our low-VOC latex paint • The first company in the U.S. to introduce a zero VOC waterborne tinting system to the marketplace: our patented Gennex® Colour Technology – 2006 And years before the federal government required it, we eliminated lead, formaldehyde and mercury from our paints and met VOC standards. There are eight research and development laboratories at our 80,000-square-foot facility in Flanders, New Jersey. Each lab focuses on a different area of expertise, from evaluating colour standards to enhancing high-performance coatings designed for industrial facilities. We continually test and improve our existing products, while researching and developing new products to meet our customer needs. The better the resins and colourants, the better the paint. We manufacture our own resins—the binders that make the film and finish of a paint. We also create our own colourants, the pigments that give paint its unique colour and hiding characteristics. We take these proprietary ingredients and custom formulate them to optimize their performance in each of our products. You might call this process the key component of our competitive advantage. Every product is designed to perform—crafted to serve a specific role and deliver specific benefits. It’s the not-so-secret secret behind our extraordinary application properties, durability, and longevity. Do you want to know more? Call or drop in today and ask any of our great staff!




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